What are the most significant touchpoint elements at each stage of the passenger  journey?

 

What role does culture play in shaping the experiences of the passengers?

 

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To what extent does past experience influence the theory of planned behavior  variables?

 

 

What are some insights or specific patterns that can be derived based on the passengers’ ‘moments of truth’?

 

Does the Peak-End Theory hold any significance when passengers evaluate their journey in its entirety?