movie called 12 angry men (1957), research on how they marketed the film


questions for paper


What aspects of the film are highlighted (or downplayed) in the marketing campaign? [Its directors and/or stars?  Its genre?  Its (controversial) themes or social issues?  Its use of (new) technology?


What kinds of viewers does the marketing campaign appear to be targeting?


Does the look of the ad campaign relate to the film’s visual design?  If so, how?


What aspects of the film are discussed (or avoided) in the reviews?  Did critics consider the film controversial or innovative?  If so, why and how?


Do reviews mention who saw the film and how they responded?  What information about the film’s original audiences can be garnered from reviews?


Do reviews emphasize the same issues stressed in the studio’s ad campaign?  If not, can you speculate on how and why they differ?

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