Using a product that you regularly purchase as the example (Not L’Oreal, Coco-Cola, or restaurants), write a one-page summary that answers the following four questions.

 

Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?

Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?

What barriers does the competition face to entering the same market or gaining a competitive advantage?

What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?