Strategically, AB InBev has 10 principles driving everything they do.


At the core, AB InBev is focused on a shared dream that energizes


everyone to work in the same direction to be the best beer company in


the world, bring people together, and aspire for the betterment of the


world. Additional principles cover people strengths, quality of teams,


striving for increased satisfaction, consumer focus, ownership,


common sense and simplicity, cost management, leadership, and hard


work and responsibility. Should large multinational corporations really


be built on strong principles or do they need a more flexible structure?



. What do you see as the main organizational problems that are likely to


be associated with the implementation of a transnational strategy?