Using the methodology illustrated in Table 4.3 and your knowledge as an automobile owner, prepare a competitive strength assessment for General Motors and

its rivals Ford, Chrysler, Toyota, and Honda. Each of the five automobile manufacturers should be evaluated on the key success factors and strength measures

of cost-competitiveness, product-line breadth, product quality and reliability,

financial resources and profitability, and customer service.

 What does your competitive strength assessment disclose about the overall competitiveness of each

automobile manufacturer?

 What factors account most for Toyota’s competitive

success? Does Toyota have competitive weaknesses that were disclosed by your

analysis? Explain.