What internal strengths and weaknesses does your company have?

 What external

market opportunities for growth and increased profitability exist for your company?

What external threats to your company’s future well-being and profitability do you

and your co-managers see?

 What does the preceding SWOT analysis indicate about

your company’s present situation and future prospects—where on the scale from

“exceptionally strong” to “alarmingly weak” does the attractiveness of your company’s situation rank?