What conversation do you think each argument joins? What is the issue or controversy? What is at
stake? (Sometimes “insider knowledge” might be required to understand the argument. In such cases,
explain to an outsider the needed background information or cultural context.)
. What is the argument’s claim? That is, what value, perspective, belief, or position does the argument
ask its viewers to adopt?
. What is an opposing or alternative view? What views is the argument pushing against?
. How do the visual details of each argument contribute to the persuasive effect?
. Convert the implicit argument into an explicit argument by stating its claim and supporting reasons in
words. How do implicit and explicit arguments work differently on the brains or hearts of the audience?