How do you think BMW integrates its various unique brands into a


global effort that works for them (BMW, Rolls-Royce, and the MINI)


across the world’s many global markets?


What is your reaction to the global brand of BMW when you hear the


name, think of the brand, and see the BMW vehicles on the road?


. The Rolls-Royce chase of perfection drives the supreme quality,


exquisite hand craftsmanship, and attention to the finest detail to


maintain its global position as the pinnacle luxury automobile


manufacturer in the world. How do you think the Rolls-Royce brand


helps, or hurts, the other BMW brands globally (BMW, the MINI)?