There are many different kinds of heuristics, including the availability heuristic, the representativeness heuristic, and the affect heuristic

People use heuristics in everyday life as a way to solve a problem or to learn something.

Examples of Common Sense Heuristic

  1. If it is raining outside, you should bring an umbrella.
  2. You choose not to drive after having one too many drinks.
  3. You decide not to eat food if you don’t know what it is.

For example, after seeing several news reports about car thefts, you might make a judgment that vehicle theft is much more common than it really is in your area. This type of availability heuristic can be helpful and important in decision-making.

Psychological Dominance Structuring. A natural individual and group process that gives us confidence to act on decisions. Valuable for preventing us from constantly revising decisions and changing our minds. Risky when we lock ourselves prematurely into one option without considering others.