To gain a competitive advantage, a company must often respond to customer demands quickly.

 Companies that can satisfy customer demands for rapid response build brand loyalty, differentiat​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​e their products, and can charge higher prices for products. 

For your discussion this week, please answer the following questions: How are the four building blocks of competitive advantage related to each other? 

What role can top management play in helping a company achieve superior efficiency, quality, innovation, and responsiveness to customers? 

Over time, will the adoption of Six Sigma quality improvement processes give a company a competitive advantage

, or will it be required only to achieve parity with competitors​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​?