What role do marketing specialists play in capital investment analysis?
A) They provide estimates as to how much money can be spent on capital facilities.
B) They designate the desired rate of return.
C) They predict sales trends and new product demands.
D) They supply a target cost of capital.
The difference in total costs between two alternatives is referred to as the
A) direct cost.
B) incremental cost.
C) sunk cost.
D) opportunity cost.
