In the event that your company has the opportunity to diversify into other products

or businesses of your choosing, would you opt to pursue related diversification,

unrelated diversification, or a combination of both? Explain why.

 

What specific resources and capabilities does your company possess that would make

diversifying into related businesses attractive?

 Indicate what kinds of strategic-fit

benefits could be captured by transferring these resources and competitive capabilities to newly acquired related businesses.