Zip Codes for Potential
Women’s Health Center
Factor 23233 23259 23236 Importance
Ranking
Minimum
Acceptable
Level
Rent Estimate $1,380 $1,325 $1,415 4 ≤$1,500
Population Size 31,097 23,466 30,487 3 ≥21,000
Annual
Expected Visits
7,073 5,839 6,849 1 ≤1,545
% of Population
with ≤ High
School
92% 93% 94% 7 ≤90%
Average
Household
Income
$73,518 $87,275 $90,170 5 ≤$61,950
% of Population
Insured
88% 94% 94% 2 ≤85%
Expected
Annual
Population
Growth
1.90% 3.40% 2% 6 ≤1%
a. Which zip code should be selected using the minimum attribute
satisfaction procedure?
b. Which zip code should be selected using the dominance procedure?
c. Which zip code should be selected based on the most important
attribute procedure?
d. The practice manager has assigned the following relative scores for
each of the factors:
Factor Relative Score
Rent Estimate 25
Population Size 30
Annual Expected Visits 50
% of Population with ≥ High School 1
Average Household Income 15
% of Population Insured 40
Expected Annual Population Growth 5
Calculate the relative weight of each factor, and then determine the
location of the new women’s health center based on each location’s
composite factor scores
