Read the article Intentional Change Theory at the Organizational level: a case study (attached)


The case study focuses on the company, Roadway Express, and its journey of organizational transformation.


After reading the case, prepare a paper (minimum of 1000 words) discussing how you would use the ICT process to go about implementing a major change effort in your organization. In your paper, include examples of other organizations that have implemented a major change effort to support your discussion. Examples of this would be:


Why did Netflix grab the digital streaming movie market, and Blockbuster did not?

Why did Canon, Olympus, and Nikon grab the digital camera market, and Kodak did not?