. Many product reviews are available on the internet. Two examples are reviews on electronics

products such as DVD players and high-definition televisions. There are often both positive and

negative reviews.

a. Do such reviews (positive and negative) influence your purchasing decisions? Why or why not?

b. Why do you suppose consumers take the time and effort to write such reviews?

c. There is often a feedback button asking if you found the review helpful. Do you usually

respond? Why or why not?