Self-service business intelligence (BI) is an approach to data analytics that enables business users to access and explore data sets even if they don’t have a background in BI or related functions like data mining and statistical analysis.

Self-service means offering customers and employees tools and information so they can find answers to their questions and have a better experience with a product or service. … The term “self-service” originated in retail.

Reduced lag time since users can answer their questions from data. High-quality data reporting. Competitive advantage due to having timely insights. High data literacy in organizations.


Eliminates the need to wait for weeks to get answers to queries. Users can leverage browser based access from anywhere they have a network connection to get the information they require. Require minimal to zero training. Support costs are minimal as


ATMs. ATMs (Automated Teller Machines) were the first self-service machine introduced to the public. To be exact, the first ATM was introduced into the UK in 1967. They are the best example of a self-service technology that is well established in societies all around the world