Public relations focuses on maintaining and promoting the image of a company. Advertising focuses on persuading an audience to purchase a product
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches
To bridge that trust-gap between a business and its would-be clients or customers, the business can hire someone in public relations. The expert works on increasing their credibility within their given industry and increasing their overall reputation.
Probably the most important difference between marketing, public relations, and advertising is the primary focus. … Marketing emphasizes the promotion of products and services for revenue purposes. Advertising is a communication tool used by marketers in order to get customers to act.
The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.