Your company might manufacture a great product, but selling that product means running a successful marketing plan that culminates by getting your product into the hands of your customers. Marketing a product requires a mix of activities. Like other companies’ products, the airline product is sometimes sold through distributors, often travel agencies, and other times directly from the airline to the customer.

With this in mind, answer each of the following questions. Synthesize your responses into a cohesive report that answers each question and demonstrates a thorough understanding of distribution issues. 

  1. Design an airline model by describing how your airline would include the four Ps into its operation.
  2. Compare and contrast the OAG and the Reservisor.
  3. Justify the position of OTAs in light of direct booking alternatives.
  4. Describe an opaque travel service and justify its existence in the airline marketplace.

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